![]() ![]() Step 3: Send your pitchĪ surefire way to get a guest post rejected is to send the same pitch to every outlet. No-follows shouldn't be a dealbreaker, but they aren't as valuable as do-follows. One other tip: make sure you understand the difference between do-follow and no-follow links, and do your research about which one the publication offers (you can look at previous guest posts on their site to find out). Now, not all of those backlinks will have come from guest posts, but if your competitor was able to get links from these websites, it means they might be a good fit for your content. Using tools like the free backlink checker on Ahrefs, you just enter your competitor's website URL, and you'll get a list of all the websites that have linked back to them. You can also reverse engineer your competitors' backlinks. Here's a list of strings I've used on Google to find guest posting opportunities: Just keep in mind that a backlink from a relevant site carries more weight than a backlink from one that isn't. Depending on how established your company is, you might look for a broader set of sites or only focus on your specific audience. Once you have a place to keep your data organized, start searching for websites in your niche that accept guest posts. Step 2: Find guest blogging opportunities A good rule is only guest posting on sites that have a DA that's equal to or higher than yours. Note: To quickly see a website's domain authority (DA), I recommend installing Moz's free SEO toolbar called MozBar. Yours might look a little different depending on the tools you use or any other specific information you need to track, but here are the columns I have: The first thing I like to do is create a spreadsheet to keep track of my guest posting efforts. Whether you're a small business owner or a blog editor at a mid-sized business, this will do the trick. Setting up your guest blogging strategy from scratch can take a bit of prep work, but once you have your process in place, things become a bit easier. You can include links to your company's social media in your contributor profile or bio, and many publications will also tag you when they share the article on their own accounts. If you or someone at your company has a byline on another publication, it's likely you'll start getting more requests to connect, and you never know what kinds of business opportunities or partnerships that could lead to. You'll be able to showcase your authority and get people who are already interested in your industry more familiar with your company.Įxpanding your network. Guest posting will place your brand in front of a new and targeted audience. Website owners who accept guest posts often allow you to include a backlink to your website in return for your content, which is an excellent way to strengthen your backlink profile and increase domain authority. You're offering something of value in return for exposure, as opposed to having to either beg or pay.īefore we get into best practices for guest posting, here are the main benefits: Guest posting tends to work well as a marketing strategy because it benefits both the company contributing the guest post (the writer) and the company hosting the guest post on their site (the publisher). Writing about topics you know well and having other people promote your work.for free? Yes, please. ![]() Guest posting, also called guest blogging, just means writing and publishing an article on someone else's website-ideally in your same niche-with the goal of reaching a wider audience, improving search engine rankings, and establishing your brand as an authority. Out of the gazillion ways you can get your brand in front of new audiences, guest posting is hands down my favorite. ![]()
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